AT&T Motion Principles Case Study
We wanted AT&T branding to feel fast and connected.
We developed AT&T motion branding, including logo animation, a logo bug, and a strategy for how AT&T should think about motion systems going forward.
Alt Explorations:
Using Shapes:
Using Shapes
Zoom in & use areas of type
Zooming into the AT&T Globe & using keywords
Animated bug for TV & Online
