Chase Logo Animation Case Study
We wanted the logo to feel like it was always moving forward, connecting to the original message when this iconic logo was first created.
“The four parts of the octagon represent forward motion, while the white square in the middle suggests progress originates from the center” - Original message 1961
ROXBOX brought Chase’s core iconography on a journey with a new logo animation, bringing in a new dimension while still connected to the brand’s core messaging.
The whole 3D animation is created with one shot, with no cuts or editing.
ROXBOX brought Chase’s iconography into a new dimension, creating forward motion in one seamless shot.
Chase’s original icons online:
ROXBOX created new dimension with 3D animation:
We added that final kiss to this animation by considering the logo’s original messaging and utilizing negative space.
“The white square in the middle suggests progress originates from the center”