Healthcare.gov
Healthcare.gov
We made something UNREAL with Bien
40M+ views and a whole lotta motion-capture FAILS. 🎮🔥
We dove deep into Unreal Engine and Rokoko motion capture to bring these game FAILs to life for Healthcare.gov’s IRL campaign with Weber Shandwick. Nothing like throwing on a mocap suit and acting out epic fails – all in the name of health insurance.
Take a look at the EPIC BTS:
The story: How we got the gig…
Our Creative Director, Oliver Keane, helped develop “Project Avalanche” - now called “Motion Design” in Unreal Engine. While at our first RevThink dinner (thanks Tim!) we got talking with Hung from Bien about how excited we are about working with Unreal. With our wealth of Unreal knowledge and the alignment of the stars (as well as our winning winning personalities, of course), we were fortunate enough to work with Bien on an Unreal project for Healthcare.gov.
This is Oliver’s first round test for proof of concept:
Our token American, Managing Director Kait, donned the Rokoko suit and gave a masterclass in American football, officially becoming #rokokokait.